Why It Sells
Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
- ISBN
-
9780742555457
- Antal sider
-
288
- Udgivet
-
28. oktober 2007
- Format
-
Paperback
- Størrelse
-
8.9 x 6 x 0.6 inches
- Vægt
-
12 ounces
- Udgave
-
16
- Sprog
- Engelsk
Advertising
Advertising & Promotion
Erhverv & Økonomi
Business & Economics / Advertising & Promotion
Erhverv / Økonomi / Finans
Erhverv/økonomi
Consumer Behavior
Consumer Behavior - General
Marketing
Marketing - General
